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A Study of 613 Czech E-shops

Czech Email Marketing Report 2025

A deep-dive analysis of 10,000 B2C emails from 613 leading Czech e-shops. Discover key trends, the most-used tools, and the common mistakes many e-shops are making.

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What You'll Find in This Report

Practical insights from the analysis of 10 000 newsletters from 613 Czech e-shops that will help you significantly increase the effectiveness of your email marketing.

43% of e-shops don't communicate at all

Find out why almost half of Czech e-shops don't use regular mailings and what opportunities they're missing.

Only 52% of e-shops verify their contacts

Half of companies collect emails without verification. Find out how this affects deliverability and database quality.

Czech vs. foreign tools

What are the most used email marketing tools in the Czech Republic and why Czech solutions dominate.

Most frequent words in subject lines

Which words, phrases, and emojis are used most often, and what can we learn from them?

Only 30% of e-shops automate

Learn the reality of welcome emails, abandoned cart campaigns, and their timing.

Optimal timing of mailings

When is most sent? Find out when to be in the inbox – and when to hold back.

Got Questions About the Report?

We will be happy to discuss the report results with you or help you implement these insights into your email marketing.

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