CZ
EN
Part two of our study goes deeper: how email strategies differ across 9 sectors. We analyzed over 25,000 newsletters from 300 leading Czech e-shops — pop-ups, double opt-in, DMARC, automation, frequency and tone.
Among the 300 analyzed e-shops:
Practical findings from comparing 9 e-commerce sectors to help you adopt what works for the best e-shops in your field.
Who is actively growing their e-mail database, and who is just passively sitting in the corner?
Who is voluntarily cluttering their database with invalid e-mails?
Most e-shops don't protect their domain with a strict policy. Who is risking falling into the spam folder anytime soon?
46% send a welcome series, 25% recover abandoned carts. Big differences across sectors and plenty of room to grow.
Books and outdoor automate the most, hobby and auto-moto the least. Which scenarios should you launch first?
Fashion, electronics, outdoor, pharmacies, books and more — sending frequency, strongest days, content and tone per sector.
We will be happy to discuss the report results with you or help you implement these insights into your email marketing.